McKenzie Thorp

Hi there! I’m a brand storyteller & copywriter—an expert at strategizing and crafting compelling content for all your copy needs.

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What I Do

I love partnering with innovative brands to help bring their stories to life. I specialize in the following:

Copywriting

  • Traditional Marketing Materials (newsletters, company story, web copy, mission/ vision statement, executive bios, FAQs)

  • Thought-Leadership Ghostwriting (blog posts, contributed media and/or LinkedIn articles)

  • PR Materials (product messaging, fact sheets, FAQs, press releases, pitches, spokesperson bios)

  • Social Media (LinkedIn, Facebook, Instagram, Twitter)

  • Editing/Proofreading for all of the above

Marketing & Public Relations

  • Media strategy and engagement, including proactive and reactive media relations

  • PR toolkit development (key messages, product fact sheets, FAQs, press releases, pitches, spokesperson bios, etc.)

  • Press event strategy and execution

  • Influencer identification and engagement

  • Social media strategy and execution
     

Previous Work

I’ve spent most of my career at integrated marketing and PR agencies where I’ve worn many hats: client relationship manager, copywriter, creative planner, brand strategist, community manager, media specialist, and marketing guru. I’ve worked for big brands like Microsoft, Xbox, Kellogg, Unilever, Symantec, and Benchmade Knife Co., as well as more local brands like TedxPortland, Bay Point Landing, and Leaderlab.

After nearly a decade of doing a little bit of everything, I focus now on what I’m most passionate about: crafting compelling brand stories and thoughtfully shaping those stories into valuable, shareable content. Writing samples are available upon request

Sampling of Clients

Microsoft

Unilever

Kashi

SAP Concur

Benchmade

Kellogg

Symantec

VTech

Xbox

Analog Devices

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Contact

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